When a new product hits the market, it may be first to market or entering an already saturated market and in either case find an uphill battle to find its key demographic and niche in the market. Such is the case for the fast rising and already profit making Evolution of Smooth (EOS) lip balm. The second biggest profit making lip balm company in the country as reported by Fast Company.
For over seven years now EOS lip balm orbs have been reaching into the infrastructure of modern culture and slowly replacing the typical tubes of lip balms. They focused on the five senses in creating the orbs that would be easy to handle, smell good based on flavor, color matching, and even included a clicking sound when opened.
They settled on a competitive price of around $3 on Amazon for each cylindrical case making the EOS specialty affordable. EOS also found that the majority of lip balm users were women, and so as part of the social media marketing on Facebook and other websites, they focused on millennial, women between the ages of 25 to 35. Understanding the key demographics has helped bolster sales and skyrocket EOS in popularity.
Apart from the design and marketing of EOS, the company has broken the norms of lip balm choices beyond just plain, cherry and mint flavors. EOS has an array of flavors and colors for consumers to choose from which has helped sales. With more variety, EOS has developed a bit of a cult following, especially among its key demographics. EOS is more than a fad, it is a revolution in lip care management.
People give to charities because they care about others and helping others in need. There are many types of charities. Many people give to charities that provide help to the cause or causes that people have an interest in helping either directly or indirectly. Charities are an important aspect in the effort to help people because charities have a structure that is designed to provide help to people in need.
Most people who give to charities do not have the resources, manpower, or time needed to be able to help the number of people that charities can help. Therefore, by giving to charities people can help others without attempting to do it themselves. While there are many people who give to charities, the number of people who give large amounts is often small. Most people give small amounts of money to charities, but the number of people who give makes the total contribution amounts sizeable.
However, there are times when someone will give a large amount of money to a charity or charities. Some people have enough wealth where they can give millions of dollars to charities. Although this is not the norm, it occurs on occasions. One of the people who has given millions of dollars to charities is Dick DeVos. A noted giver to worthwhile causes, Dick DeVos has given over 139 million dollars during his lifetime to various charities, organizations, and individuals in an effort to help people in need.
In the Philanthropist community, he is respected for his giving efforts and desire to help others. Dick DeVos is married to Betsy DeVos. The couple share a desire to help people in need. Betsy DeVos is known as a giver to charities. She helps many charities with her husband and she also helps individually. The couple has a deep appreciation for people, and they want to help people who need help.
Dick DeVos is a outstanding businessman. He is an executive who has accomplished a lot in his business career. He has guided several top corporations in key executive positions such as Amway and the Orlando Magic. He serves as the President of the Windquest Group where he has help the company achieve tremendous success.
He is a leader in the business world and in the community. Dick DeVos has made a difference in the world by his desire to help others. The idea of helping people is something that many people want to do, but only a few people have the desire to help people continuously. Dick DeVos is one of these people.