Without advertising, businesses, charities, and other organizations would be forced to rely on nothing but word of mouth and positive reviews from previous customers. As such, communicating promotions and offers through advertising is a necessary part of commerce in today’s world of business. Alexandre Gama is a Brazilian advertising guru that is currently the head of Neogama, a popular advertising agency in Brazil.
Mr. Alexandre Gama graduated from Armando Alvarez Penteado Foundation, earning a degree in advertising and communications. He started working for Ogilvy & Mather, one of the world’s most trusted advertising agencies, in 1982. Mr. Gama remained at the organization for eight years, then taking up a position as copywriter and creative director at DM9.
DM9 is a popular advertising agency located in Brazil. In years 1990 to 1994, the first four years of his tenure there, he earned more awards than any other copywriter in Brazil. Later that decade, Mr. Gama began working for Y&R, formerly known as Young & Rubicam, in the responsibility-laden capacities of CEO and CCO. With seventeen years of advertorial experience built up by 1999, Alexandre left Y&R and founded Neogama.
Mr. Gama’s personally-founded company Neogama has performed incredibly well, having earned more awards than one could easily count. Neogama started off on the right food, having earned a Cannes Festival Lion in its initial year of operation. Neogama is currently a subsidiary of international conglomerate Publicis Groupe, thriving as well as ever in the advertising industry.