Lori Senecal became the global chief executive officer of the advertising firm of Crispin Porter + Bogusky in early 2015. This was a new a job position for the company, which sought to snatch up more international clients for its marketing and branding services. Before she was appointed the global chief executive officer at Crispin Porter + Bogusky Lori Senecal held the post of the president and chief executive officer at another advertising agency called MDC Partners Network. While serving in her capacity as global CEO at Crispin Porter + Bogusky Senecal continued to hold her CEO role at MDC.
Crispin Porter + Bogusky are now announcing that Lori Senecal will be stepping down from her role as global CEO at the firm once 2017 ends. One of the co-founders of CP + Bogusky, Chuck Porter praised Senecal’s contributions to the firm. He said that Lori Senecal was instrumental to guiding CP+ B to becoming a major international player in adverting and marketing. Chuck Porter also said that Senecal helped make the firm more entrepreneurial as well as flexible when dealing with multinational clients.
One of the big contributions of Lori Senecal to Crispin Porter + Bogusky was her being able to convince American Airlines to join the company as a client for marketing and advertising. American Airlines had previously worked with TM Advertising for over 25 years, before Senecal snatched up this mega client for CP +B.
With the departure of Lori Senecal set to come at the end of the year, Chuck Porter of CP + B says that preparations are already being made to develop leadership that will replace Lori Senecal as global CEO. Mrs. Senecal is being involved with the training process and is passing on knowledge to employees at Crispin Porter + Bogusky who are expected to fill her role once she leaves. One of the people that could replace Senecal is Danielle Aldrich who has recently been promoted and has worked alongside of Lori Senecal.
Lori Senecal is a veteran of the marketing and advertising industry. She has previously worked as a global executive at another firm called KBS, which she helped to co-found. Senecal is well known in the advertising industry for serving multinationals such as Coco-Cola, Boar’s Head, BMW, Vanguard and many others.
Check out the website lorisenecalglobalceo.com